Web Presence - Features & Benefits
One of the key features of a Web presence is that size genuinely doesn't matter. If you are a smaller 
organisation you can appear as big as you like on the Web.
In business, image is all-important. Your web site is an extension of your company's image, so the design has to create the right impressions from the start.
People expect a web site to provide information, be interactive and fulfill their requirements. Web sites have to be visually pleasing, download quickly, be helpful, easy to use and explore, in addition to presenting a professional appearance.
Your new website should be your most professional and comprehensive presentation of your business.
Features of an Engadine Web Services - Websites:
- Template page design - DHTML/CSS design.
- Flash, JavaScript and/or CSS menu systems.
- Graphics design, including headers and backgrounds.
- Sizing and incorporation of photographic and digital images.
- Choosing your own colour scheme.
- Inclusion of video and sound.
- Form pages for collecting customer information; enquiries and bookings.
- Database management for page data updating.
- Online File Management - Document / File Upload & Download (with password protection).
- CMS Content Management Systems, providing for customer website updating.
Why have a Web Presence
- Essentially, to advertise and showcase your products and services, as well as develop and foster a closer relationship with existing and prospective customers.
- More and more businesses, including your clients are utilising the Internet each day. Your competitors may already be gaining a marketing edge through web utilisation.
- Your web-site can generate direct sales opening your business to the world 24 hours a day, 7 days a week.
- Web-sites effectively supplement existing marketing activities, with many businesses now using the web as their primary marketing and information tool.
- A web presence puts your company in front of the customer, within their home and work environment.
- This has to be the cheapest form of advertising, your message is available 24 hours a day 7 days a week.
- An unlimited amount of information is available to your potential customers.
Benefits of a Web Presence
- Access to an enormous audience, both existing clients and prospective clients.
- Increase the awareness of your products and services.
- Provides an easy way for your clients to make contact with you.
- Reduce the number of time consuming phone calls by providing interaction with customers via enquiry forms. This will also increase the number of genuine enquiries.
- Increase your sales and profitability, use of e-commerce, on-line transaction via secure site.
- Greatly reduce your printed advertising costs, such as brochures and newsprint.
- Provide value adding services for your clients, through newsletters, pricing, events and opportunities.
- Enable business expansion both nationally and globally.
- You don't have to commit all you effort and funds straight away - build your site over time.
- You can adapt your focus to provide your customers exactly what they require.