Domain Name Registration
Domain names are virtual addresses for businesses on the Internet.
Your domain name is an integral part of establishing your business online. It's an effective tool for marketing your brand and services, and helps people find you quickly and easily on the web. When choosing your domain name you need to consider how it aligns with your offline brand and ensure that it's easy for customers to remember.
If you're not yet ready to design and build a website or develop an e-commerce strategy, registering your domain name is still an extremely useful step.
Your registered domain name lets you send branded emails, e.g. bob@yourbusiness.com.au and is a crucial step in protecting your online brand and when you are ready to build your website you have retained the option to use this domain name.
You're Domain Name
Choosing the right domain name is essential to your online branding and marketing. Having a domain name that is easy to remember and represents your brand is imperative to ensure people find you on the web. Your domain name is one way for people to identify you and differentiate you from your competitors.
People find web-sites many different ways but most often they will:
- Have seen your URL advertised somewhere; your business card, flyers etc.,
- Searched on a search engine and seen your site listed, or
- Guessed your URL based on your company name.
You will have noticed that there are a variety of domain names available. .com, .net and .org are example of top-level domain names. There are also country level domain names like .co.uk or .com.au.
A top-level domain name is increasingly hard to secure so you may have difficulty registering your business name with .com as the domain. In Australia, if you are registering a .com.au name, regulation has ensured that your domain name must be derived from your business name or represent a service you offer, making it easier for you to register a name that accurately represents your business. However these rules are a little more flexible now.
You can find out if your chosen domain name is still available here:
For (.biz, .com, .edu, .info, .int, .museum, Net, and .org): Whois at InterNIC
For (.com.au): Internet Names Worldwide
The recent release of new domains Biz and Info has created a new opportunity to secure a top-level domain name. Visit .au Domain Administration Ltd (auDA) for more information. auDA is an Australian not-for-profit company vested with the responsibility of operating the .au domain for the benefit of all stakeholders.
Our Domain Name Registration Service
An important part of our Web Design service is the registration and delegation of your Domain Name, with this registration process is included at no additional charge.
We also provide a Domain Name and Delegation service for customers not requiring Website design; please review our investment page for details.