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Editorial

Back links are very important in improving your position in Google. Back links are links that are directed towards your website. Also knows as Inbound links (IBL's). The number of back links is an indication of the popularity or importance of that website. Back links are important for Search Engine Optimisation (SEO) because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query. Some interesting statistics - 85% of all Australian searches start on Google - 54% of all purchases originated from search engines - 2 out of 3 searchers never go past the first page - 99% never go past page 2 - Do you? Being found on the first page of Google for your "key word" business phrases is a necessary and important lead generation tool in 2007. Some interesting reading: Inside the Searcher's Mind: It's a Jungle in Here!

There are plenty of back link services available, some FREE. So if you have not setup any back links for your website, then it's time to do so. I have included below a couple of links to services that have a FREE listing option.

local.com.au   aussieweb.com.au

WARNING!!! - 'Domain Registry of America' are on the lookout for unsuspecting people who have forgotten or just don't know who manages their domain name renewals. The will send you an impressive renewal notice with an even more impressive inflated renewal price. People are being caught by 'Domain Registry of America' every day. The Australian Government has already closed them down on one occasion but they are back with a vengeance. The have a Melbourne address and a Melbourne phone number, but no human there.

Those who have there domains managed by Engadine Web Services are protected.

Remember, if you receive a letter from 'Domain Registry of America' assist our environment and recycle it. You really should know the renewal date for your domain names also who would be invoicing you for the renewal.

Bruce Beresford, Manager & Editor

In this Issue:

• Featured Site - Aussie offRoad Experience
• 10 Future Web Trends
• China conducting a cyberwar against the West?
• Police bust Brisbane cyber-criminal gang
• Flash drives to begin replacing HDD within 2 years?
• Quotes of the day

Featured Site  

Aussie offRoad Experience

Australia is a continent of diverse scenery and beautiful landscapes, many of which can only be reached by four wheel drive vehicles. Travelling in the bush and the outback can be exciting and at times dangerous, however with the right training and professional guidance every trip will be safe and enjoyable We design our tours with individuality and we visit many pristine places away from busy tourist routes.

Aussie offRoad Experience Tag Along Tours (travel in convoy) are the ultimate in adventure tours with many inclusions – they are guided and assisted self-drive and self-catered which gives you the thrill and experience of driving and bush/outback camping in the safety of a group.

Your fully qualified and experienced personal tour guides are at your side throughout your entire journey, they will assist you wherever needed. At Aussie Offroad we pay attention to detail and strive to provide personalised service.

Our tag along tours vary in duration from ½ day to 3 day tours out of Sydney, or for people with a little more time on their hands, we have extended tours running from 5 day through to 22 day treks.

You will be thrilled with the adventure, views and the scenery this great country has to offer and our tours will delight even the most discerning adventure tourist.

We also offer Accredited Basic and Advanced Four Wheel Drive Training courses, which are a great weekend away and a unique learning experience.

To make your dreams come true and have a safe, enjoyable & adventurous journey – Please join us on one of our fabulous tours or great training weekends.

We are looking forward to your company. Cheers for now from Gaby & Dave

Visit the Aussie offRoad website...

10 Future Web Trends  

Here is an interesting view into the future, through the eyes of Richard MacManus.

We're well into the current era of the Web, commonly referred to as Web 2.0. Features of this phase of the Web include search, social networks, online media (music, video, etc), content aggregation and syndication (RSS), mashups (APIs), and much more. Currently the Web is still mostly accessed via a PC, but we're starting to see more Web excitement from mobile devices (e.g. iPhone) and television sets (e.g. XBox Live 360).

What then can we expect from the next 10 or so years on the Web? As NatC commented in this week's poll, the biggest impact of the Web in 10 years time won't necessarily be via a computer screen - "your online activity will be mixed with your presence, travels, objects you buy or act with." Also a lot of crossover will occur among the 10 trends below (and more) and there will be Web technologies that become enormously popular that we can't predict now. Written by Richard MacManus / September 5, 2007 >>> more

China conducting a cyberwar against the West?  

Experts say Western governments are under attack from an army of Chinese hackers, who have allegedly hit the Pentagon as well as UK and German government departments.

In the past 10 days, Beijing has hotly denied reports in Western media that Chinese hackers penetrated systems in the Pentagon as well as the chancellery and key ministries of German leader Angela Merkel.

Today, Britain's Foreign Office declined to comment on a report in the Guardian newspaper that its network had also been hit, but a security source confirmed there had been frequent Chinese attempts to penetrate British government systems.

"They're interested in scientific and technological information, both civil and military-related. They're interested in acquisition of political and economic intelligence. And they're interested in monitoring of dissident individuals and groups," the official said. ZDNet Australia September 2007. >>> more

Police bust Brisbane cyber-criminal gang  

Queensland Police believe they have smashed the Australian arm of an international credit card fraud network after a tip-off from the US Secret Service.

A 33-year-old Malaysian man is being interviewed by police after computer equipment and a large amount of documentation was seized from his Brisbane city premises this morning.

A search warrant was carried out after Queensland Police Service received a tip-off from the US Secret Service.

Acting Superintendent Brian Hay from Queensland's fraud and corporate crime group said it was alleged the man was part of a global online syndicate involved in acquiring credit card data.

"There were activities in the cyber-space environment that has come to attention of authorities, and it's certainly internationally linked," Supt Hay told reporters in Brisbane.

"We're quite happy with the fact we've taken out the Australian arm of that syndicate and this will have a positive effect."

ZDNet Australia September 2007.

Flash drives to begin replacing HDD within 2 years  

Flash drives, which unlike traditional hard drives do not have any moving parts, will be common in notebooks bought during 2009 and account for 15 percent of that market by 2011.

Solid-state drives (SSDs) -- hard drives based on non-volatile flash memory, rather than moving parts -- will have a 15 percent share of the notebook market by 2011, according to Jack Gold, proprietor of US-based analyst firm J Gold Associates.

SSDs are a relatively new technology and still command a significant premium over the cost of a traditional hard drive. However, they are faster, of higher capacity, better for battery life and far more resistant to shock than traditional drives.

"By 2009/10, we believe the premium for SSDs will be under US$200 per machine," Gold said. "Given total cost-of-ownership savings of US$50 per machine and the additional potential benefits, we believe many companies will deploy SSDs within this time frame. Therefore, we believe most enterprises should plan on deploying SSDs to their mobile workforce, at least in higher-end machines, in the 2009/10 time frame."

Gold's report also predicts that a decline in the price of SSDs over the next two years will result from the emergence of "many additional suppliers" of the technology.

SSDs are currently supplied by companies such as SanDisk and Samsung, which both have 32GB models. The premium that SSD technology commands is demonstrated by the fact that Samsung's 32GB SDD costs 350 pounds, while a standard 100GB hard drive costs just 65 pounds. ZDNet Australia

Quotes of the Day  

When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. Arthur C. Clarke (1917 - ), Clarke's first law

The most erroneous stories are those we think we know best - and therefore never scrutinize or question. Stephen Jay Gould (1941 - 2002)

he things we know best are the things we haven't been taught. Marquis de Vauvenargues

Brought to you by The Quotations Page

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