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Editorial

Keep an eye on your competitors using Google Sponsored Links (AdWords).

I noticed that when I carry out a Google Search using the phrase 'Web Design Engadine' I see a Sponsored Link from a web design company in Sydney using the key phrase Engadine Web Design. I guess I must be causing them some competitive pain that they have to resort to this type of spoofing to trick people into thinking that they are accessing my website. I also hold the domain name engadinewebdesign.com.au.

This type of unscrupulous trickery is in direct contravention to the Google AdWords Terms & Conditions. I have since raised this issue with Google and of course requested the company, via email, to remove this key phrase from their AdWords program. As I never received a reply from the company I rang their manager, who advised me that they have now removed this key phrase from their AdWords program.

So as I said, keep an eye on your competitors and make sure they are not using Google Sponsored Links to steer your customers away from your website...

Bruce Beresford, Manager & Editor

In this Issue:

• Featured Site - Costa Fine Food
• Near-final Windows Vista version issued
• Vista pricing leaked
• Charges over web auction fraud
• Quotes of the day

Featured Site  

Costa Fine Food

Costa Fine Food is a Family Run Business. Directors Tony & Rosina Costa have over 30 years experience in the Food and Liquor industries. They now share their valuable knowledge and business prowess with their four daughters, who all play their part in running the company.

Costa Fine Food is a Family Run Business. Directors Tony & Rosina Costa have over 30 years experience in the Food and Liquor industries. They now share their valuable knowledge and business prowess with their four daughters, who all play their part in running the company.

As of the fourth of October 2005, Costa Fine Foods became the Sole and Exclusive Importer of SAN BENEDETTO Sodium Free Mineral Water.

Modern pharmacological and medical sciences confirm that San Benedetto Mineral Water contains a balanced mix of minerals, and low sodium (salt), which make it precious for the body, and perfect for diabetics and cholesterol sufferers.

Visit the Costa Fine Food website...

Near-final Windows Vista version issued  

Microsoft on Friday issued Release Candidate 1 of Windows Vista, a near-final test version of the of the oft-delayed operating system.

Retiring Windows chief Jim Allchin announced the release Friday in an e-mail to testers. In his note, which was also posted to the Windows Vista Team blog, Allchin said there are "a lot of improvements since Beta 2," which was released in May. Among the changes he highlighted are tweaks in the user interface, more device drivers and improved performance.

Work on Vista is not done, Allchin wrote. "We'll keep plugging away on application compatibility, as well as fit and finish," he wrote. He noted that software makers should use the RC1 release to certify their applications.

The software maker is shooting to wrap up development work in time to ship the operating system to large companies in November and have a mainstream launch of Vista in January.

ZDNet Australia >>> more

Vista pricing leaked  

PRICING details for Microsoft's forthcoming Vista Windows release are starting to leak out, with both Microsoft's Canadian operation and online retailer Amazon publishing prices online.

Amazon.com is listing pre-order copies of Windows Vista Ultimate for $US399 ($524), saying the product would be released on January 30, 2007.

Meanwhile, Microsoft's Canadian operation has inadvertently leaked prices for the forthcoming Windows Vista release.

According to posts on tech forum site Neowin.net, the Canadian website listed Windows Vista Ultimate for $C499 ($590). The Home Platinum edition was priced at $C299 and the Home Premium Upgrade version at $C199.

The Canadian website currently lists Windows XP Professional for a retail price of $C499. Microsoft Australia lists the same product for $479.

Based on differences in current Windows XP pricing between Australia and Canada, it's estimated Vista Ultimate could cost $479 locally, while the Home Platinum would be priced at approximately $287 and the Home Premium Upgrade version at $190.

Microsoft said it had yet to finalise pricing. AustralianIT >>> more

Charges over web auction fraud  

A SYDNEY man will face court today on fraud charges relating to the sale on non-existent iPods on an internet auction website.

The 21-year-old Bondi man allegedly fraudulently collected money from buyers and their bank accounts by advertising non-existent iPods for sale on the internet, police said.

He was arrested in a Bondi unit yesterday and later charged with 12 counts of obtaining money by deception, and 12 counts of publishing a false statement, among a list of other offences.

The man will appear in Waverley Local Court.

Fraud squad detectives believe they have disrupted a "large scale" theft of money from bank and internet auction accounts, a police statement said. AAP

Quotes of the Day  

The best car safety device is a rear-view mirror with a cop in it. Dudley Moore (1935 - 2002)

They that can give up essential liberty to obtain a little temporary safety deserve neither liberty nor safety. Benjamin Franklin (1706 - 1790), Historical Review of Pennsylvania, 1759

Acceptance without proof is the fundamental characteristic of Western religion, rejection without proof is the fundamental characteristic of Western science. Gary Zukav, "The Dancing Wu Li Masters"

I had an epiphany a few years ago where I was out at a celebrity party and it suddenly dawned on me that I had yet to meet a celebrity who is as smart and interesting as any of my friends. Moby, quoted on CNN.com, March 2005

Brought to you by The Quotations Page

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